Today I am going to talk about something that took me a long time to expertise myself on. I have spent years and years marketing myself on social media platforms and learning the ins and outs of becoming a true online influencer.

I've been studying social media and the algorithms that come along with it for years. It started in college when I finally committed to a major.

I was so indecisive at 18...but what girl isnt. 

 I dedicated my college career learning as much about Public Relations, which was my major, social media, content marketing, and brand awareness.
I'd like to call myself a social media guru, but no need to toot my own horn ;)

So, if you're one of those girls reading this trying to decide if you want to move into the direction of self branding...do it.

And if that doesn't motivate you enough... Here are five tips you should keep in mind if you want to be a social media influencer:

1. You MUST develop a thicker skin.

Let's be real. Not everyone is going to love you. Not everyone is going to think all of your content is amazing and has zero flaws. Nothing will stop people from hating on you, your content, and releasing their jealousy in the form of insults and ridicule. SO, developing a thicker skin is a no-brainer in this industry.

And doing this will take time. You wont be able to just sit and tell yourself "ok, nothing they say will hurt me." Because nine times out of ten...it will.

2. Grow your audience every single day.

Organic following does happen, but it definitely does not happen rapidly or over night. Brands have to take the time to strategist and market their products, and the same thing goes for you. You, yourself, is a BRAND and you must MARKET that brand.

Take the time to follow other people who relate to your pages theme. If you rave about fitness and being healthier, follow other people who are also into fitness and being healthy. It couldnt be more simple.

If your thinking, "well that sounds easy but I dont want to be following a bunch of random people." Well, here is your first magical tips that ALL social media influencers should know.

There is an app called 'cleaner for Instagram'. It tracks who has and has not followed you back on your Instagram account and allows you to unfollow everyone on your Instagram page who DID NOT follow you back.
Download it NOW!

3. Make the most of your IG & Facebook stories

If you are one of those people who just does not have the time to post a new photo on your feed every day, make the absolute most of your IG stories and post at least 3x a day!

Using interactive features like polls, GIFs, and quizzes will give you the opportunity to interact with your followers and even gain a few new blogger friends!

4. Develop your own aesthetic.

Presets are an amazing tool to use to give each of your photos the same color tone. Doing this will create consistency in your posts and also looks super attractive to new people who click on your page.

Need help finding some great presets? Drop a comment below!

More tips to come soon!

xoxo,

Alexis